Mark McKiernan, previously group creative director at Marketing Drive, and John Tieszen, formerly the agency's senior vice president and group acount director, are principals at the new agency, Perspective Marketing Communications.
Perspective has an exclusive partnership with Minneapolis-based ad agency Kruskopf Olson to serve the promotional-marketing needs of its clients, Mr. Tieszen said. He added that Perspective will solicit non-Kruskopf clients as well.
Separately, Marketing Drive's Minneapolis office recently changed its name to M-Factor and moved from the FCB Group silo to the McCann-Erickson WorldGroup silo. The move enables M-Factor to align with sibling Campbell Mithun in Minneapolis, as the FCB group did not have a presence there, said M-Factor President Matt Maier.
"It was realized that it would make more sense and serve our clients better if we were aligned with Campbell Mithun," Mr. Maier said, "so we could be a promotional resource for them and their clients and vice-versa."
M-Factor remains a separate, autonomous agency.