Interpublic, IFusion joint venture

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Interpublic Group of Cos. and IFusion Com Corp. formed an advertising joint venture to deliver new forms of advertising via personalized channels of content on the Internet. The joint venture company, called Really Perceptive Interactive Advertising, is a result of work done by IFusion in conjunction with Gotham, an IPG agency.

Copyright November 1996, Crain Communications Inc.

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