Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Interpublic, IFusion joint venture

Published on .

Interpublic Group of Cos. and IFusion Com Corp. formed an advertising joint venture to deliver new forms of advertising via personalized channels of content on the Internet. The joint venture company, called Really Perceptive Interactive Advertising, is a result of work done by IFusion in conjunction with Gotham, an IPG agency.

Copyright November 1996, Crain Communications Inc.

Most Popular
In this article: