"Advertisers and marketers have traditionally faced big challenges in reaching the elusive young adult audience," said Philip H. Geier Jr., Interpublic's chairman of the board and CEO. "By mastering the needs of young people on the Internet and elsewhere, Tripod offers a compelling way to connect with this important demographic. We're excited about working with Tripod and its talented team."
Interpublic has made limited investments in new media. It acquired a stake in CKS Group a few years ago, but the Tripod investment represents its first venture into Internet content.
Copyright May 1997, Crain Communications Inc.