The merged agencies will be called
Tom Bernardin, Bozell's president and CEO, becomes president and chief operating officer of Lowe New York, joining Gary Goldsmith, currently Lowe's U.S. chairman and chief creative officer, and Paul Hammersley, the agency's chief executive officer, as part of the new executive structure. All three will report to Jerry Judge, CEO of Lowe & Partners Worldwide.
Lowe's current New York president, Rob Quish, moves into a newly created position handling a developing initiative within Lowe Worldwide. He will also report to Mr. Judge.
Bozell employees working on accounts shifting to Lowe, including Verizon Wireless, The New York Times and "Got Milk?" are expected to join Lowe.