INTERPUBLIC NAMES TOP EXECS FOR MERGED LOWE

Holding Company Says Bozell Name Will Be Permanently Dropped

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NEW YORK (AdAge.com) -- Interpublic Group of Cos. today revealed the new management structure for the merged York offices of two of its agencies, Bozell and Lowe Worldwide.

The merged agencies will be called

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Lowe New York, and the Bozell brand will no longer be used, Interpublic said in a statement.

Tom Bernardin
Tom Bernardin, Bozell's president and CEO, becomes president and chief operating officer of Lowe New York, joining Gary Goldsmith, currently Lowe's U.S. chairman and chief creative officer, and Paul Hammersley, the agency's chief executive officer, as part of the new executive structure. All three will report to Jerry Judge, CEO of Lowe & Partners Worldwide.

Lowe's current New York president, Rob Quish, moves into a newly created position handling a developing initiative within Lowe Worldwide. He will also report to Mr. Judge.

Bozell employees working on accounts shifting to Lowe, including Verizon Wireless, The New York Times and "Got Milk?" are expected to join Lowe.

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