TWO INTERPUBLIC SHOPS OPEN JOINT OFFICE

Zipatoni and Octagon to Offer Promotional Marketing Services

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CHICAGO (AdAge.com) -- Two Interpublic Group of Cos. agencies are coming together to open a New York-area office specializing in promotional marketing.

Promotions agency Zipatoni is partnering with sibling Octagon Worldwide, best known for its sports and entertainment marketing capabilities, to form a shop specializing in promotional and direct marketing, creative development, and Web design and development.

The new Stamford, Conn.-based office will be called Zipatoni.

The other offices of Zipatoni, which is based in St. Louis, and Octagon, which moved its headquarters to London from New York last month, will continue to operate independently.

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