Partnership Planned With Ad Council

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NEW YORK ( -- Interpublic Group of Cos. plans to join with advertisers and the Ad Council to produce a campaign to spur consumer confidence and lift the U.S. economy.

Speaking at the Goldman Sachs & Co. Communacopia conference today, Interpublic Chairman John Dooner said there are signs that advertiser activity was poised to rebound in the fourth quarter, but those prospects are endangered by "negative confidence" that has spread among consumers.

Mr. Dooner said he met recently with the heads of Motorola Corp. and Goldman Sachs to start the Coalition of Americans for America, a group that will cooperate with the Ad Council's rebuilding efforts.

Interpublic agencies recently created three sample spots that featured the tagline "The Future is in Our Hands" and tested them with focus groups in five cities with good results, Mr. Dooner said.

He said the coalition will try to line up additional advertiser support to produce and air the ads.

Interpublic's shops held on to approximately 95% of ads displaced during the Sept. 11 crisis, and its Magna Global media group has $200 million in billings for media buys in network TV's fourth-quarter scatter markets, Mr. Dooner said.

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