An Interpublic executive confirmed that once conflict issues and management changes have been worked out, Lowe will present its case to Interpublic's chairman-CEO, John Dooner Jr., who will make the final decision in weeks.
The executive said: "It's something we've been talking about on and off for some time. There are a number of issues to be resolved, such as client conflict and who does what, so it isn't a done deal."
Among the areas of potential conflict are the agencies respective banking and personal care clients. Lowe represents both HSBC and Johnson & Johnson while Bozell counts Bank of America and The Andrew Jurgens Company.
Bozell employs a staff of 300 at its single office in New York, while Lowe operates in 82 countries around the world.