|Former Johnson & Johnson ad chief Andrea Alstrup was recently inducted into the Advertising Hall of Fame.
NEW YORK (AdAge.com) -- The Family Friendly Programming Forum, which has been primarily focused on the themes, content and language of television, is developing an interest in digital platforms. That's according to former Johnson & Johnson ad chief Andrea Alstrup who was a driving force behind the creation of the Forum in 1998. Now comprised of 40 major advertisers, the ANA-affiliated organization has provided script-development funding for TV shows including "Bionic Woman," "Ugly Betty," "Friday Night Lights," and "The Gilmore Girls." In this video interview with Ad Age editor-in-chief Rance Crain, Ms. Alstrup also looks back at her time inside Johnson & Johnson during the 1982 Tylenol recall.