Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Interview with the Editor of American Demographics

Bradley Johnson Discusses Consumer Trends That Are Changing the Market

By Published on .

The "Why It Matters" Audio Show | Click graphic to play
Click to Play
Click to Play
NEW YORK (AdAge.com) -- The latest data suggests that many marketers are focusing on too narrow an age demographic, according to American Demographics editor Bradley Johnson. He also details other important consumer trends, including population shifts that will dramatically impact the Northeast.
Most Popular
In this article: