InterZine Productions purchased The Sports Business Daily
and the assets of Digital Sports Network. "This acquisition is a key strategic move in our growth as a multi-faceted, technology-savvy sports media company," said R. Brian Henley, InterZine's founder and CEO. "The Sports Business Daily is a great fit with our electronic and sports media expertise." Founded in 1994, InterZine, Boca Raton, Fla., is an online content developer that creates sports-oriented communities for online services and the Internet. InterZine developed the popular iGOLF site on America Online and the World Wide Web, followed by iSKI, and SOL - Snowboarding Online. InterZine recently acquired GolfAmerica, the world's leading golf course database company, to launch golfcourse.com.
Two new sites from Campbell Mithun Esty, Minneapolis, will appear on the Web in conjunction with the forthcoming relaunch of Hearst New Media's HomeArts site.
Dow Brands site will be embedded within HomeArts as the exclusive sponsor of its Handy Home Advisor, while Frigidaire Co. will sponsor a cooking-themed area of the site.
"With Frigidaire we were asking `how can I drive qualified users to our Web site?'," said Chris Bowler, associate media director-new media, at CME. As for Dow, "when you think of packaged goods, advertisers find that for some products the Web site model isn't the best one.... We found that marrying yourself to the demographics of a Web site like Hearst's works for us."