Victoria's Secret parent Intimate Brands is expected to award TN Media its $38.3 million media account. That could more than double depending upon the budget Intimate sets for its Victoria's Secret Beauty cosmetics line. Intimate Brands did not return calls by press time, and a TN Media executive could not be reached. The win is good news for TN Media, which lost Campbell Soup Co.'s $200 million media account last month.
Copyright April 1999, Crain Communications Inc.