The yearend computer TV battle begins with new campaigns launching this week from Intel Corp. (l.) and IBM Corp. Intel will spend an estimated $25 million on Pentium computer chip ads in the U.S. this fall through Dahlin Smith White, Salt Lake City, even with last year but with more TV and less print in the mix. The estimated $30 million worldwide effort includes Intel's first ever ads in India, Indonesia and Thailand. IBM's PC spots from Ogilvy & Mather
Worldwide, New York, and ads starting in November for Compaq Computer Corp. (r.) from Ammirati & Puris/Lintas, play up audio/video features of those marketers' products. "Compaq-Has it changed your life yet?" is the theme of the campaign.