×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Investment sites beat banks, study says

Published on .

A joint study to be released today by NetRatings and Andersen Consulting finds that bank Web site audiences are less than half the size of audiences visiting online brokerages. In addition, online investment site visitors view more pages. The study concludes the average online brokerage customer earns a 12% higher income and is almost twice as likely to have a college degree as the average online bank customer.

Copyright July 1998, Crain Communications Inc.

Most Popular
In this article: