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Investment sites beat banks, study says

Published on .

A joint study to be released today by NetRatings and Andersen Consulting finds that bank Web site audiences are less than half the size of audiences visiting online brokerages. In addition, online investment site visitors view more pages. The study concludes the average online brokerage customer earns a 12% higher income and is almost twice as likely to have a college degree as the average online bank customer.

Copyright July 1998, Crain Communications Inc.

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