Iomega Corp., Roy, Utah, breaks a newspaper campaign July 1 in USA Today
and elsewhere for its computer data storage products and to promote use and sales of disks and cartridges. Iomega plans to use a problem/solution approach. It's the first major new creative from the company since former Gateway executive Jim Taylor took over as exec VP-global sales and marketing. Euro RSCG DSW Partners, Salt Lake City, handles.
Copyright June 1998, Crain Communications Inc.