Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Iomega breaks new ad push

Published on .

Iomega Corp., Roy, Utah, breaks a newspaper campaign July 1 in USA Today and elsewhere for its computer data storage products and to promote use and sales of disks and cartridges. Iomega plans to use a problem/solution approach. It's the first major new creative from the company since former Gateway executive Jim Taylor took over as exec VP-global sales and marketing. Euro RSCG DSW Partners, Salt Lake City, handles.

Copyright June 1998, Crain Communications Inc.

Most Popular
In this article: