Iomega expected to hire Riney

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Iomega Corp., marketer of storage drives and disks, is expected to finalize its ad agency selection this week, and likely will tap Publicis & Hal Riney, San Francisco, to handle its estimated $35 million ad account. An Iomega spokesman declined to confirm the report. FCB Worldwide, San Francisco, was the other contender. Incumbent Euro RSCG DSW Partners, Salt Lake City, resigned in April. Select Resources International, West Hollywood, Calif., handled.

Copyright May 2000, Crain Communications Inc.

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