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Iomega moves media to Western Trading

Published on .

Iomega Corp., Roy, Utah, moved media planning and buying to Western Trading, New York, from Euro RSCG DSW Partners, Salt Lake City. Iomega is expected to cut spending significantly from the $100 million previous management announced a year ago. Creative remains at Euro RSCG DSW Partners.

Copyright October 1998, Crain Communications Inc.

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