×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Iomega urges backup

Published on .

Iomega Corp., stepping up efforts to turn PC hard-drive backup devices into consumer products, this week begins its first TV campaign, running on national cable and local spot TV. Iomega will spend an estimated $5 million through June on U.S. TV and print ads and European print. Dahlin Smith White, Salt Lake City, and Ammirati Puris Lintas, London, handle.

In this article:
Most Popular