Iomega urges backup

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Iomega Corp., stepping up efforts to turn PC hard-drive backup devices into consumer products, this week begins its first TV campaign, running on national cable and local spot TV. Iomega will spend an estimated $5 million through June on U.S. TV and print ads and European print. Dahlin Smith White, Salt Lake City, and Ammirati Puris Lintas, London, handle.

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