×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Iomega zips up radio

Published on .

Iomega Corp. broke a third-quarter radio campaign promoting a rebate on its Zip computer storage drive. "Radio is the most effective way to reach consumers during the summer months," said VP Worldwide Marketing Timothy Hill. The campaign from Dahlin Smith White, Salt Lake City, will run in markets reaching 31% of the U.S.

Most Popular
In this article: