Party goods site iParty.com has licensed the name of musician Jimmy Buffet's song, "Margaritaville," for three years. IParty.com now has the right to sell Margaritaville-branded products specially designed and created for the iParty.com Web site, such as a musical videotape featuring Mr. Buffet singing songs for children. In addition, iParty.com and Margaritaville.com will link to each other. Financial terms were not disclosed.
Copyright January 2000, Crain Communications Inc.