IPG adds Angotti

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Interpublic Group of Cos. Monday, as expected, announced the acquisition of Angotti, Thomas, Hedge, New York. Terms weren't disclosed. Angotti is an 11-year-old agency with about $150 million in billings and clients including Saab Cars USA and Fuji Photo Film USA. The agency will operate independently and keep current management. "That was the key to it," said President Barrie Hedge. "We're way too proud of what we have achieved to give up our independence and autonomy."

IPG was attracted by Angotti's creative abilities, management team and "excellent clients," said Barry Linsky, IPG senior VP-planning and corporate development. One of those clients is Saab, 50% owned by major IPG client General Motors. GM has told Interpublic it can't take on any more non-GM car accounts, said one exec familiar with the agency holding company--a rule that helped Omnicom Group outbid IPG for Ketchum Communications, Pittsburgh, earlier this year.

Angotti becomes the third IPG acquisition of 1996, joining Jay Advertising, Rochester, N.Y., and William Douglas McAdams, New York, a healthcare agency with about $160 million in billings.

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