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iPlanet unveils $20 mil branding effort

Published on .

Sun-Netscape Alliance's new brand, iPlanet, launches July 22 with a new Web site () and a print effort in The Wall Street Journal, to be followed by additional print and TV advertising. The $20 million account was won recently by Lowe & Partners/SMS, San Francisco, which handles Sun Microsystems.

Copyright July 1999, Crain Communications Inc.

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