IQ.com, Flooz.com combine redemption, reward programs

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Flooz.com, an online gift currency, is combining its instant redemption feature with iQ.com's OpenRewards platform, giving e-retailers a turnkey marketing program for the creation, management and tracking of marketing, merchandising and customer feedback campaigns. IQ.com provides online marketing, merchandising and customer feedback solutions known as SmartOffers.

Copyright February 2000, Crain Communications Inc.

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