IQ2.net partners with Imet to offer targeted online books

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IQ2.net, an IntelliQuest company, will partner with iMet Technologies to expand direct-marketing services available online. Combining IQ2.net's electronic customer registration with iMet's targeted online books and content, IQ2.net will offer electronic reading materials as free gifts to customers who register online. Consumers who register on certain Web sites will now receive books through iMet's iReader, which presents excerpts from books targeted based on consumer preference. The program then lets consumers visit iMet's Web site to purchase additional electronic books and set up customized electronic libraries.

Copyright August 1999, Crain Communications Inc.

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