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iQVC to anchor AOL mall

Published on .

iQVC announced an America Online partnership that gives it important real estate in AOL's shopping areas. iQVC will be the featured store in Department Stores, Toys & Collectibles, Beauty & Jewelry as well as AOL's Electronics and Home Office categories.

iQVC currently conducts $2 million in monthly retail sales.

Copyright September 1997, Crain Communications Inc.

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