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iQVC opens online jewelry store

Published on .

iQVC debuted online jewelry store Gems and Jewels.com, the first of several specialty boutiques iQVC plans to launch in 1998. The site is designed in a magazine format, with features including customized gift registries, visuals for up to nine products at once, personalized jewelry profiles and interactive educational quizzes.

Copyright January 1998, Crain Communications Inc.

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