Ira Matathia has joined Young & Rubicam's Brand Futures Group, New York, as CEO, from CEO of Department of the Future, a unit of TBWA
International, Amsterdam. Mr. Matathia is co-author of Next: Predictions for the Future
, published by HarperCollins. Also, Brand Futures said it will develop an e-commerce site that will allow the general public to purchase its reports.
Copyright December 1998, Crain Communications Inc.