New iRadio site pays people to listen

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Most Popular announced the launch of its Internet radio site today and promised to begin paying listeners for their listening time beginning in April. The radio site, operated by New York-based RFC Corp., plans to target audio and banner advertising based on demographic and listening preferences provided by members. According to the site, listeners will be paid 20 cents an hour for up to 100 hours a month of listening time and also will be paid from 4 cents to 8 cents an hour for listeners they refer to the site.

Copyright January 2000, Crain Communications Inc.

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