The service, based on a sample of the estimated 131,000 convenience stores in the U.S., expands to nationwide coverage of chain and independent convenience stores; IRI had been limited to data from a only a few national chains.
Shoring up remaining accounts
Following the announcement
IRI's expanded service, which will be reported in the same four-week increments as current IRI data from food, drug and mass outlets, will be included in some current clients' existing contracts, a spokesman said. But it should still represent incremental revenue for IRI, which has seen sales decline in the past year and is bracing for another revenue hit from P&G's departure, set for July.
$112 billion in business
Convenience stores do about $112 billion in business annually in the U.S., excluding gasoline sales, according to the National Association of Convenience Stores -- considerably less than the $250 billion in sales booked last year by Wal-Mart Stores, which stopped providing scanner data to IRI and ACNielsen in 2001.
But convenience store sales are larger than those of drug stores or remaining mass merchandisers covered by the data syndicators and include a larger proportion of sales from IRI and ACNielsen's package-goods client base than Wal-Mart's.