AdAge.com reported that IRI had retained Blair to sell the company, and executives familiar with the situation believe a sale is IRI's goal.
In an interview, Chairman-CEO
Mr. Durrett said he believes IRI's consumer panel and analytics businesses could be sold separately from the core scanner-data business. Panel and analytic services would have more potential buyers than the scanner-data business. They've been profitable and seen double-digit sales growth annually over the past three years, Mr. Durrett said.
IRI has not set a deadline for finding a buyer or partner, Mr. Durrett said, adding that he is not currently contemplating auctioning the company.
He would not comment on whether IRI would consider offers from private-equity funds.