Irish airline to sell ad space on sides of planes

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DUBLIN--Irish airline Ryanair is trying to sell advertising space on the exterior of its aircraft. Ryanair executives are in discussions with six potential advertisers in Ireland and the U.K.

It's estimated that the ads would cost the advertiser $80 per flight. Each Ryanair plane makes between 2,000 and 3,000 flights a year, carrying about 250,000 passengers. The airline flies into 12 U.K. airports which have total annual passenger throughput of 60 million people.

Yoplait in surprise product launch
PARIS--Yoplait, the yogurt brand owned by France's Sodiaal, is launching Surpriz, the first petit suisse with fruit which contains--just like Ferrero's Kinder eggs--a toy inside. There are more than 200 characters in the surprises. The launch will be backed by a TV campaign starting June 24.

In a separate innovation, Yoplait is launching in France Vivae, the first natural yogurt with a guaranteed proportion of vitamins. The launch will be backed by a TV campaign from McCann-Erickson.

Separately, Sodiaal-owned Candia is launching Viva Fruit, the first milk drink with fruit juice sold in a tin can in France. Candia is targeting the teen market with cinema advertising and product sampling in the largest French cities starting June 30.

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