It's estimated that the ads would cost the advertiser $80 per flight. Each Ryanair plane makes between 2,000 and 3,000 flights a year, carrying about 250,000 passengers. The airline flies into 12 U.K. airports which have total annual passenger throughput of 60 million people.
Yoplait in surprise product launch
PARIS--Yoplait, the yogurt brand owned by France's Sodiaal, is launching Surpriz, the first petit suisse with fruit which contains--just like Ferrero's Kinder eggs--a toy inside. There are more than 200 characters in the surprises. The launch will be backed by a TV campaign starting June 24.
In a separate innovation, Yoplait is launching in France Vivae, the first natural yogurt with a guaranteed proportion of vitamins. The launch will be backed by a TV campaign from McCann-Erickson.
Separately, Sodiaal-owned Candia is launching Viva Fruit, the first milk drink with fruit juice sold in a tin can in France. Candia is targeting the teen market with cinema advertising and product sampling in the largest French cities starting June 30.