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Irish Bank pulls plug on Internet service, ad campaign

Published on .

DUBLIN--Ireland's biggest commercial bank, Dublin-based AIB, has cancelled a $4 million media spend for its standalone Internet bank service following a decision to axe the entire project.

Created by Dublin agency Cawley Nea, the campaign had already been booked in print media. A TV campaign was scheduled to begin in January.

AIB officials refused to reveal reasons for abandoning the project, although it's thought the bank was conscious the dot-com venture could possibly have had a negative impact on its share price.

Copyright November 2000, Crain Communications Inc.

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