Y-Pay, a new free Internet service provider based in Atlanta, signed an agreement to use Ericsson's Internet Advertiser service. The deal is worth up to $35 million over five years. In August, Y-Pay plans to launch its free Internet access and e-mail service, which users will receive in exchange for ads delivered to their desktops. Internet Advertiser uses BackWeb push technology to send users targeted multimedia ads.
Copyright July 1999, Crain Communications Inc.