Israeli tourism campaign in Paris fails history test

Published on .

JERUSALEM -- Israel's Tourism Ministry is red-faced over a poster campaign that was unveiled in Paris this week.The campaign, by Paris-shop Eurocom, had as its subject Napoleon, with the slogan: "Napoleon's been to Jerusalem - and you?" Israeli tourists visiting Paris quickly informed the ministry that their latest campaign was based on a historical error: Napoleon was never in Jerusalem. The $12,000 Paris Metro poster campaign depicts famous historicalfigures who have visited Israel.

Israel Tourism Ministry spokeswoman Orly Doron says: "Of all the ads they submitted to us for approval, that was the only one we didn't approve." The agency immediately replaced the offending poster with one of Richard Lionheart - who really was a Holy Land tourist - and will compensate the Tourism Ministry with an extra week of advertising, on top of the month that has been paid for.

Copyright October 1996, Crain Communications Inc.

In this article:
Most Popular