Isuzu bags spot

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American Isuzu Motors, following viewer complaints, dropped a TV spot showing a man stuffing a body bag into his Rodeo. The bag turned out to contain the man's laundry, but at least one person thought the Rodeo driver resembled serial killer Jeffrey Dahmer. Goodby, Silverstein & Partners, San Francisco, created the spot.

Copyright January 1996 Crain Communications Inc.

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