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Isuzu promo gives away PCs

Published on .

American Isuzu Motors, Cerritos, Calif., Oct. 3 launches an ad campaign in a personal computer giveaway promotion with Gateway, N. Sioux City, S.D., aimed at driving fourth-quarter sales. Buyers of select 2001 sport-utility vehicles through Jan. 3 get a Gateway 500 SC PC, and Isuzu is donating $1 million to various educational charities in the "Buy This, Get This, Help Them" promo. Goodby, Silverstein & Partners, San Francisco, created magazine ads for the push.

Copyright October 2000, Crain Communications Inc.

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