Italian coffee machine marketer seeks agency

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ROME--La Pavoni, Italy's renowned 95-year-old coffee machine maker, has unveiled plans to streamline operations and redevelop its image in an effort to boost sales. A new product line is set for launch next year.

The company, best known for gourmet coffee machines and accessories for restaurant and home use, will look for an ad agency to promote the new line with a "significant" campaign. Previously, most ad campaigns for La Pavoni have been developed in-house.

Copyright October 2000, Crain Communications Inc.

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