Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New Italian telcom appoints Conquest Materia to launch

Published on .

MILAN--Wind Telecomunicazioni, a new Italian telephone network operator, has assigned WPP-owned Milan-based agency Conquest Materia to its launch ad campaign. Wind Telecomunicazioni will start operating on the Italian mobile telephone market from March, when it will be thrown into competition with Telecom Italia Mobile and Omnitel. The ad campaign is due to start in the second half of February. No details of the budget or media were disclosed.

Copyright February 1999, Crain Communications Inc.

Most Popular
In this article: