WHY MTV’S DIGITAL CHIEF THINKS NAPSTER GOT IT WRONG
And Why Jason Hirschhorn Thinks His Music Subscription Service Will Work
MTV AND MICROSOFT FINALIZE DIGITAL MUSIC SERVICE
‘Urge’ to Compete With iTunes
P&G'S HOME MADE SIMPLE TO OFFER SONG DOWNLOADS
Explores Digital Media as Tool for Broadening Brand
TIVO TO LAUNCH IPOD DOWNLOADING SOFTWARE
Enables TiVo Users to Time-Shift Prime-Time Shows to Their Portable Players
NBC UNIVERSAL TO OFFER TV SHOWS ON ITUNES
Follows ABC, CBS Into Model to Charge Viewers for Programs
APPLE iTUNES TO OFFER VIDEO ON DEMAND
New iPods Play 'Desperate Housewives' and Other ABC, Disney Shows
KRAFT OFFERS RECIPE DOWNLOADS FOR iPODS
Part of New Marketing Push with Cell Phones, Blackberrys, PDAs and Music Players
LEXUS TO LAUNCH PODCAST MARKETING CAMPAIGN
Signs 26-Week Deal With Calif. Radio Station KCRW
BURGER KING MARKETING MOVES INTO iPOD DOWNLOADS
Pushes Ads and Sponsors Viewer-Created Content on Heavy.com
Apple vs. record stores
“While the record labels whine about losing album sales, Apple is selling albums. Apple is proving albums are popular -- they’re just not popular at stores,” said analyst Richard Doherty of Envisioneering Group.
In Apple’s self-published list of top albums for 2005 released this week, two of the top 10 are iTunes albums, including No. 1 “The Breakthrough” by Mary J. Blige. (The other is “Christmas Songs” by Diana Krall.) Apple could not be reached for comment; its corporate offices are closed this week.
While it’s not clear when Apple started to deliver “iTunes Version” albums, all but one of the 37 iTunes Version albums listed for sale on its site debuted after March 2005, with the bulk launched this past fall. “The Breakthrough,” in fact, debuted Dec. 20. Its extras include two songs and an interactive booklet not offered for individual sale and only available with the album purchase. Billy Joel’s “My Lives” not only offers extra tracks, but also a bonus video download of Mr. Joel performing “Big Shot” in concert.
Apple is not the only online purveyor experimenting with online album bonuses. Sony offers its own artists exclusively in its “Connect Sets,” sort of mini-albums at a discounted price, and Wal-Mart offers exclusive versions and bonus tracks on a few of its downloadable albums. Still, Apple is definitely the 800 pound gorilla when it comes to digital music sales.
Listening to consumers
“Apple and other [digital music companies] are actually listening to consumers and asking what they want and giving it to them. I’ve never had a record label ask me what I want,” Mr. Doherty said. “Artists are taking notice too. ... Apple listens to artists much better too, and many are saying they want to work with Apple.”