OnHealth, the health site of IVI Publishing, names Chicago's Quantum Leap Communications
its first agency of record on June 8. IVI, which will soon change its name to OnHealth Network Co., has budgeted up to $3 million for a campaign celebrating this summer's relaunch of OnHealth
. The campaign will include banners and print ads. Deborah Taylor, VP-marketing, said OnHealth projects the site will have 500,000 unique visitors by yearend.
Copyright June 1998, Crain Communications Inc.