IVI'S ONHEALTH TAPS QUANTUM LEAP

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OnHealth, the health site of IVI Publishing, today names Chicago's Quantum Leap Communications (www.leapnet.com) its first agency of record. IVI, which will soon change its name to OnHealth Network Co., has budgeted up to $3 million for a campaign celebrating this summer's relaunch of OnHealth (www.onhealth.com). The campaign will include banners and print ads. Deborah Taylor, VP-marketing, said OnHealth projects the site will have 500,000 unique visitors by yearend.

WSJ Interactive to offer Korn/Ferry service

The Wall Street Journal Interactive Edition's job site today enters a strategic alliance with executive recruiter Korn/Ferry International. Companies that place ads on careers.wsj.com now can have their job responses managed by Futurestep, a division of Korn/Ferry. Job seekers can register for free at Futurestep (www.futurestep.com) or careers.wsj.com. Their resumes will be matched with suitable job openings. Futurestep said it is focusing on mid-level management and can fill positions in 30 days or less, compared to the average executive search, which lasts up to six months. Services will be tiered, from a full-blown search and placement for the usual one-third compensation fee, to $5,000 for processing job responses electronically.

AdKnowledge, DoubleClick partner

AdKnowledge announced a strategic partnership last week with DoubleClick that will let AdKnowledge focus on the "buy" side of online advertising, using its MarketMatch products, and DoubleClick focus on the "sell" side of the business. Under the deal, customers of AdKnowledge's ClickWise ad management software will be able to use DoubleClick's Dart service, an ad serving, reporting and tracking system.

Redesign of CMPnet adds internal search

CMP Media next week launches a redesign for its year-old CMPnet (www.cmpnet.com). It adopts a search-engine motif allowing users to search CMP's family of content sites or click on a variety of topics, such as product reviews and shopping. CMP has simplified the interface and cut back on graphics to make the site load faster and be easier to use. The tech media company eventually will allow advertisers to buy banners tied to topics or key-word searches.

IntelliQuest study identifies Web shoppers

While 59% of users are window shopping online for product services and information, only 20% actually buy things over the Web, according to a study by IntelliQuest Information Group, Austin, Texas. IntelliQuest's "Internet Tracking Study" identifies five online buyer groups: Cautious Consumers, shoppers who are afraid of online transactions; Generation Plastic, consumers unafraid of supplying their credit card number; Power Users, avid Web buyers; Freshmen, novice surfers who show potential as online shoppers; and Ecurmudgeons, Web users who rarely shop or buy online.

Distributors extend Wired Digital's reach

Wired Digital plans to partner with five e-mail distributors to extend its Wired News e-mail service. Hotmail, InfoBeat, WhoWhere?'s Mail City, iName and TipWorld will offer their users the opportunity to have Wired News (www.wired.com) delivered to their mailboxes daily. Wired Digital already sends online news daily to more than 500,000 users; the distribution partners add the potential of 20 million more. Wired Digital is also partnering with Microsoft Corp.'s Outlook Express e-mail platform to offer the e-mail news service to its users.

Personify launches Web site analysis tool

Personify today launches Personify Essentials software and services that allow marketers to analyze and generate reports on users visiting Web sites by consolidating data from multiple sources, including offline registration and transaction data. The Personify software statistically processes behavior data into predictive visitor profiles and segments. Marketers using the software include The Gap Inc. online, Hitachi, Novell and Virtual Vineyards.

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