iVillage inks two-year deal with NetGrocer

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Women's site iVillage, New York, signed a two-year agreement with national Internet supermarket NetGrocer to be the exclusive online supermarket shopping delivery service for iVillage.com. iVillage and NetGrocer will create a co-branded grocery that's linked to all of iVillage.com's communities including Parent Soup, ParentsPlace.com and Better Health as well as iVillage.com's Shopping and Food channels.

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