Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

iVillage to launch Your Kids program

Published on .

iVillage will launch Snyder Marketing's Your Kids marketing programs on Parent Soup in April. The agreement includes a deal to put Parent Soup/Your Kids Web site address on 1 million sample boxes and more than 10,000 Your Kids WallBoards displayed in daycare centers nationwide. Your Kids' sponsors including Kellogg Co., Bristol-Myers Squibb Co., Gerber Products Co. and Reckitt & Colman will participate in the project.

Copyright February 1998, Crain Communications Inc.

Most Popular
In this article: