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iVillage to launch Your Kids program

Published on .

iVillage will launch Snyder Marketing's Your Kids marketing programs on Parent Soup in April. The agreement includes a deal to put Parent Soup/Your Kids Web site address on 1 million sample boxes and more than 10,000 Your Kids WallBoards displayed in daycare centers nationwide. Your Kids' sponsors including Kellogg Co., Bristol-Myers Squibb Co., Gerber Products Co. and Reckitt & Colman will participate in the project.

Copyright February 1998, Crain Communications Inc.

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