Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

IVillage, PlanetRx sign $22.5 million sponsorship, content license deal

Published on .

IVillage, an online women's network, signed a $44.5 million sponsorship and content deal with PlanetRx.com, an online drugstore. Terms of the deal include a three-year sponsorship agreement and a 2-year content license agreement under which PlanetRx.com will pay iVillage a $22.5 million to be the exclusive online retailer for iVillage.com for prescriptions, over-the-counter medications and vitamins. IVillage also has made a $7.5 million equity investment in PlanetRx.com.

Copyright September 1999, Crain Communications Inc.

Most Popular
In this article: