IVillage, PlanetRx sign $22.5 million sponsorship, content license deal

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IVillage, an online women's network, signed a $44.5 million sponsorship and content deal with PlanetRx.com, an online drugstore. Terms of the deal include a three-year sponsorship agreement and a 2-year content license agreement under which PlanetRx.com will pay iVillage a $22.5 million to be the exclusive online retailer for iVillage.com for prescriptions, over-the-counter medications and vitamins. IVillage also has made a $7.5 million equity investment in PlanetRx.com.

Copyright September 1999, Crain Communications Inc.

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