iVillage raises $32.5 mil in financing

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Online community iVillage announces May 4 that it has raised $32.5 million in financing, money that will help fund its first national TV and radio campaign. DDB Needham is creating the campaign, which is expected to break this summer.

New investors in iVillage, which reflect a growing interest from offline companies, include venture capital company Boston Millennia Partners, National Bank of Kuwait and Tenet Healthcare Corp.

Copyright May 1998, Crain Communications Inc.

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