New investors in iVillage, which reflect a growing interest from offline companies, include venture capital company Boston Millennia Partners, National Bank of Kuwait and Tenet Healthcare Corp.
TN Technologies unveils new ad delivery system
TN Technologies is expected to announce this week a new intelligent database and ad delivery platform called TN Toaster. Modem Media clients AT&T Corp., Citibank and 3Com Corp. are already using the new system.
TN Toaster will be available only to clients on the TN Technologies' roster. The system puts together clients' customer profiles with a database of historical click streams to serve up targeted advertising, and eventually online customer management in general.
Impulse! Buy Network launches bargain finder
Impulse! Buy Network, a new network designed to match buyers and sellers on the Internet, will be unveiled this week (www.impulsebuy.net). The first OnImpulse! offer will appear on Yahoo!'s Visa Shopping Guide. Charter sellers on the network include Acer America, Fragrance Net, Omaha Steaks, 1-800-Flowers, Packard Bell and Sharper Image. Partners for delivery of the OnImpulse! offers include iCat, Imgis, Intellipost, Netcentives and Yahoo!.
Forbes Inc. takes wraps off media buyers site
Forbes Inc. launches a new site May 25 targeted at media advertising buyers (www.forbesmedia.com). The site includes media buying information on all Forbes properties online and off, as well as interactive components such as contest and video clips to attract media buyers. Editorial highlights and conferences will also be featured.
Lycos buys Wise Wire, offers in-depth directory
Last week Lycos bought Wise Wire, a Web directory service that relies on automated users' rankings to categorize listings. Lycos paid Wise Wire $39.8 million in stock.
With the acquisition, Lycos formally rolls out an integrated search and directory service, which automatically eliminates dead links and allows for more targeted searching.
In other news
Bruce Judson, a former Time Inc. executive who co-founded the Pathfinder site, today launches Bruce Judson's Grow Your Profits, an every-other-weekly newsletter aimed at the small business and home office market. Recommendations from the newsletter will also appear as a new feature each month in Business Marketing. . . . Media Metrix today launches a program to determine how users are watching TV on their PCs.