iVillage and Women.com lock down TV deals

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Online women's networks iVillage and Women.com Networks both inked promotional deals with TV networks. IVillage paired with NBC to launch a sweepstakes called "Be the Star That You Are," which offers a grand prize of a trip to Hollywood and a walk-on role on NBC drama "Providence." The sweepstakes runs March 24 through April 24; ads will run on iVillage promoting the sweepstakes. IVillage produced a :30, handled by Friedland Jacobs, Los Angeles, that will air once on each of four episodes of "Providence" during the same period. NBC has a 6.2% equity stake in iVillage. Women.com, meanwhile, is airing four :30s on E! Entertainment Network and banner ads on E! Online starting March 20. The TV ads created by E! will run during Melissa and Joan Rivers' Oscars pre-show, during which the hosts will encourage viewers to take the Red Carpet Fashion Quiz on Women.com to enter a sweepstakes for a Hollywood make-over. The spots run through April 1.

Copyright March 2000, Crain Communications Inc.

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