IWare breaks ads for "personal empowerment" desktop

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IWare today broke a radio and customer affinity marketing campaign, themed "It's all about me," with a sweepstakes to reward iWare users with prizes and incentives for using its Web customizable desktop applications and telling a friend about the software. The iWare radio campaign, created by Darien & Kilburg, San Francisco, is being launched initially in the Bay Area; ads focus on how iWare gives its users freedom to create their own Web experience.

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