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iXL recruits its first marketing boss in Europe

Published on .

LONDON -- U.S. interactive communications company iXL has recruited a sales and marketing director for its newly opened London office. David Lees is well known in the U.K. media world, having spent 14 years with high profile London radio station Capital, where as sales director he achieved record levels of turnover and profit.

The January 1998 opening of iXL's London office represents the Atlanta-based company's first move outside its domestic market and signals its intention to become a large international player, mainly through acquisition.

iXL Holdings Inc. has announced an additional $30 million of funding to help the expansion program and the company says it will soon reveal its first European buys. In the U.S., iXL has acquired 11 interactive service or content companies in the two years since it was set up.

iXL's client list includes AT&T, CBS, Time Warner, Ernst & Young, Frito-Lay and Microsoft.

Copyright April 1998, Crain Communications Inc.

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