×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

IXL TAPPED TO REDESIGN BMG DIRECT WEB SITE

Published on .

(May 31, 2001) -- BMG Direct, the North American music membership service of Bertelsmann AG, has hired iXL, Atlanta, to redesign its main Web site, bmgmusicservice.com. iXL will conduct a user-needs analysis, competitve landscape assessment, online branding and positioning and consumer behavior research before creating a new site. The relaunch is scheduled for the fall. -- Adrienne Mand

Copyright May 2001, Crain Communications Inc.

In this article:
Most Popular