(May 31, 2001) -- BMG Direct, the North American music membership service of Bertelsmann AG, has hired iXL, Atlanta, to redesign its main Web site, bmgmusicservice.com. iXL will conduct a user-needs analysis, competitve landscape assessment, online branding and positioning and consumer behavior research before creating a new site. The relaunch is scheduled for the fall. -- Adrienne Mand
Copyright May 2001, Crain Communications Inc.