J. Brown opens promo unit

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Co-marketing agency J. Brown/LMC, Stamford, Conn., is starting up a promotion division called J. Brown/Promotion with charter client Campbell Soup Co., Camden, N.J. Karen Koslow, formerly senior VP-director of strategic promotional marketing at Wunderman Cato John- son, New York, is joining the new unit as president. Campbell Director of Consumer Promotions Kevin Tripp said the Campbell assignment is for mega-events, defined as promotions spanning all Campbell's U.S. grocery brands. J. Brown becomes Campbell's first agency of record for promotion, he said.

Copyright January 1999, Crain Communications Inc.

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